About
An idea walked into a bar
Back in the summer of 2018 we had one simple question: why doesn't any beer in India really make you go, “Cheers!”?
Brewed for people who choose real moments with fresh, smooth beer.
We started Proost with a simple thought — why should great beer in India have to mean imported prices or a compromise on taste? So we set out to create a beer that is fresh, smooth and made for the way people here actually drink. We experimented, refined and kept pushing until we found the right balance of taste and drinkability. We didn't brew Proost to be complicated or exclusive. We brewed it to fit in — with spontaneous plans, long conversations, late nights and the inevitable “ek aur?”
Because the best beer isn't just about how it's brewed. It's about where it takes you, who you share it with and the stories that come out of it.
Proost. Best Had With Stories.
- 2018
- Founded
- 3
- Beers in the range
- 6
- States
- 1,167
- Licensed outlets
About
What we hold to
01
Three beers, done properly
We would rather brew three beers properly than forty badly. Every one of them earns its tank.
02
Cold chain over campaigns
A warm beer is a different beer. We spend on distribution discipline before we spend on noise.
03
No fantasy selling
No yachts, no impossible rooftops. A balcony on a Tuesday is a good enough occasion for us.
04
Say the number or say nothing
If we can't verify a sustainability claim, we don't print it. No leaves on the label.
Best Had With Stories
Grano69 Beverages Private Limited · Gurugram, Haryana